The use of video walls has grown increasingly popular in various settings, from corporate offices and control rooms to retail stores and entertainment venues. Video walls are versatile tools that can be used for various purposes, such as showcasing dynamic content, engaging audiences, and capturing attention in public spaces.
Considering that over 90% of information transmitted to the brain is visual, they are effective for conveying messages and information. Many companies are moving towards the digital signage of video walls to display anything from corporate logos and advertisements to real-time data and live video feeds.
Furthermore, research has found that 71% of consumers feel that advertising on digital signage stands out more compared to online ads, indicating that LED video walls are an effective advertising tool.
While video walls can be impressive, it is challenging to create content that will stand out. To make video walls more engaging and captivating, consider using interactive content. This could include interactive games, polls, quizzes, or even augmented reality elements.
In this blog, we will discuss six expert tips for creating stunning displays:
1. Start with a clear goal:
If you plan to set up a video wall, it’s important to identify your goals first. Do you want to inform, entertain, or sell to your audience? Knowing your objective will help you create content that is aligned with your desired outcome. It’s crucial to ensure that your content is tailored to your target audience. Experiment with various types of content to determine what works best for your goal. Keep track of your content’s performance to ensure that it’s achieving your desired results.
2.Understand video wall configuration:
To effectively manage video wall content, it is important to have a solid understanding of its technical specifications and configuration. The design and layout of your content depend on factors such as screen resolution, aspect ratio, and pixel density, which play a crucial role in determining how your content is presented. To optimize your content for the video wall, it is essential to become familiar with the dimensions of the digital display, creating a streamlined and cohesive look for your digital signage.
3. Leverage motion and interactivity:
Video walls are a great way to create engaging and interactive content using digital displays. You can add interactive polls and quizzes and show their live results on the displays. This interactivity can add excitement and personalization to your messaging, ultimately enhancing the overall viewer experience. You can even use live weather and temperature updates to increase sales of a particular product. For example, McDonald’s weather reactive DOOH campaign to increase sales of the Iced menu.
By incorporating motion graphics, time-lapse content, and animations, you can bring your content to life and capture the viewer’s attention. One successful example of motion technology in advertising is Tesco’s campaign during Ramadan, where they used time-lapse in their content strategy to attract the Muslim community and increase sales while also strengthening their brand.
4. Focus on quality content:
Video walls can be used to create engaging and interactive content using motion technology. However, the quality of content is still the most important factor for creating successful video wall content. Your content strategy should include visual storytelling as it helps in making your brand stand out and create a connection with your audience.
Here is one of the best intellectual and creative examples of interactive content and visual storytelling to capture the attention of the audience and promote the product:
- Keep it simple:
To ensure effective video wall content creation, here are a few key things to keep in mind:
When creating content for digital video walls, keeping it concise is key. Including too much information can be overwhelming for viewers, who prefer quick and easy-to-digest messaging. To ensure your message resonates, aim for short and clear content that is both crisp and easy to understand.
- Use big fonts:
To optimize the viewing experience, it’s important to consider the viewing distance when selecting font sizes. Using larger fonts ensures readability and prevents viewers from passing by without engaging with the display. Conversely, smaller fonts can be difficult to read and may result in a missed opportunity to communicate effectively.
- Use contrasting colors:
When designing a video wall, it’s important to use contrasting colors for both the design and the text. Light colors, such as yellow for the display and white for the text, should be avoided as they will negatively impact visibility and readability. To ensure maximum visibility, it’s best to use bright and attractive contrasting colors that make the text and video stand out.
- Use big and impactful visuals and motion graphics:
You can achieve impactful results by leveraging both dynamic motion graphics and carefully selected static images that align with your business requirements. While motion graphics have a captivating effect, don’t underestimate the potential of static visuals when they effectively convey your message. When used appropriately, static images can create a strong impact and resonate with your audience.
- Content Duration:
When creating content, it’s important to consider the duration of your message or visuals. It’s essential to give viewers enough time to read and comprehend the information displayed. This will ensure that your content is understandable and engaging for your audience.
5. Optimize content for viewing distance:
When creating content for a video wall, it’s important to consider the viewing distance of the display from the audience. The distance between the viewer and the video wall affects the readability and impact of your content, regardless of the location. Optimize the font sizes, image quality, and visual elements to ensure that they are easy to read and distinguishable from various distances. Simplify your content and avoid adding too many details. It could be confusing when viewed from far away.
6. Test your content:
It is crucial to perform thorough testing and gather feedback on your video wall content before deployment to ensure its quality and minimize errors. By testing your content on the video wall, you can identify any potential issues or inconsistencies that may arise. This includes checking the clarity of text, color accuracy, and visibility from different angles and distances. Make continuous improvements and optimize your content for the best possible outcome.
By following these 6 expert tips for video wall content creation, you can create stunning video wall content that effectively communicates your message to the target audience. By doing so, you can ensure that your video wall content captivates viewers and delivers your message in an engaging and memorable way. With the right strategy in place, you can leverage the power of digital display technology to enhance your brand’s reputation and achieve your marketing objectives. Check out Infonics, to get stunning video wall display solutions that will captivate your audience.
Infonics as a prominent LED display board manufacturer, offers a diverse selection of customized LED display solutions designed to cater to your unique requirements. Whether you’re seeking to establish a video wall for your business, event, or marketing endeavor, Infonics is here to assist you. Get in touch with us now and allow our expertise in crafting visually captivating and influential video wall displays to make a memorable impact on your audience.